music discovery
Reels vs Spotify Playlists: 3 Music Discovery After TikTok
Artists can boost discovery in 2026 by leveraging curated playlists, Shorts, Reels, and Discord, as data shows 42% of new song plays now come from Spotify playlists. The shift follows TikTok’s reduced novelty and a rise in algorithmic curation across video and audio hubs. I’ve tracked these trends